The town of Swindon is situated in the Thames Valley region, in the county Of Wiltshire. Swindon enjoys a thriving economy with manufacturing, electronics, engineering, communications, the automotive and IT industry all playing important roles. Swindon benefits from being among the highest for average household income in Britain and it was also named one of the twenty best places to buy a property by The Times.

A large number of both national and international corporations have chosen to open offices in Swindon, including BMW, Motorola, Intel, Zurich Financial Services, Honda, Dolby Labs, Patheon and W H Smith. Swindon is well placed with direct links to London Paddington, Bristol and Reading.

Swindon is often used for market research reports due to its demography, and is often considered a microcosm of the UK. Swindon was also named the second safest place to live in the UK by a report by Endsleigh Insurance, after Guildford. Residents of Swindon are referred to as Swindonians.

Swindon Borough Council aims to support local businesses and offers advice and information on obtaining business licenses, trading standards, planning permission, tenders and contracts, business rates and business continuity planning. Swindon Borough Council also offers business and development training courses, management and organisational development. The Rotary Club of Swindon provides community services for the area along with business networking opportunities and meetings.

Oxford Brookes University has a campus based in Swindon and there are two universities situated close by in Bath. The town is home to Swindon Train Station, which is operated by First Great Western, offering fast links to a number of UK destinations.